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McBites Commercial: A Misunderstanding

What’s more dangerous?  Eating cholesterol-filled chicken McBites, or petting a stray pit bull? Over the past days, people have been raving about a radio commercial launched by Mcdonalds that, according to some folks, singles out the dangers a pit bull carries.

The commercial raised so much rage from pet owners that  negative comments flooded popular social media sites like Facebook and even on video streaming sites like Youtube.  It was pet-sitting business owner, Rachelle Lizarraga, who started the campaign against the offensive ad on facebook. She named it, “Pit Bulls Against McDonald’s” which called for the stop of the ad circulation. She also spread her movement on Twitter.   Its presence in social media sites was so powerful that McDonalds immediately pulled out the ad and publicized an apology, stating that “it was never their intent to offend anyone.”

However, supporters were not satisfied with the fast food chain’s explanation and demanded that the pits be included in the next commercial.

If you take a closer look at the message this commercial is trying to say, you may think that these  dog advocates are just a little bit over reacting. We do understand their point against the image media can leave on these “dangerous” dogs. No doubt about that. Contrary to their belief, the commercial is not singling out pits as risky breeds compared to eating their genetically engineered chicken nuggets.

If we review the commercial’s message that eating their Mcnuggets is far more safer than laying a hand on a stray dog and risk yourself getting bit, or giving out your password on your facebook account and risk being a victim of identity theft, or as what the commercial put it, “naming your son sue” – all of them are literally dangerous compared to just sitting in a comfortable restaurant munching on food (artery clogging cholesterol on the side)

Research tells us that pit bulls do have dangerous bites among all dog breeds, however they do not attack people without any reason. Experts that pits are not necessarily aggressive, and its aggression will always root back to its owner and his environment.

We can’t blame people for being concerned for dogs.  That’s why this ad made a bad first impression on them. However it would be wise to understand the message first before launching a nation-wide campaign, don’t you think?

American Pitbull Terrier

American pitbull terrier comes from a fighting dog breed and is popular in the late 19th century. These dogs are deliberately bred as fighting dogs during those times and was quite a spectacle during the reign of England's Queen Victoria.

In fact, the American pitbull terrier is a purebred (a breed that has not been crossed with any other breed). The present American pitbull terrier dog is "The Original Bulldog" which has existed since the 15th century and is the next generation of Molossus, a popular dog breed back in the Roman times.

• American Pitbull Terrier Appearance

The American pitbull terrier has a stout body and muscular built on the outside with strong bones on the inside. It's head shape resembles a brick - and it looks like one too, tough. Their ears stand upright and their eyes are relatively close together. They have smooth and short hair making them easy to maintain and manage. The American pitbull terrier's coat usually comes in white or brown with a distinctive marking of another color on the head, feet, and part of the tail.

• American Pitbull Terrier Temperament

American pitbull terriers are very intelligent dogs. They are very loyal dog and will always strive to please their owners. The APBT is also sweet, full of curiosity, clever, and is an attention seeker. They have a tendency to be aggressive with other dogs and animals but generally not to humans. The American pitbull terrier has a submissive nature and they are naturally suitable for use as guard dogs given their cunning ability to detect the bad from the good.

• American Pitbull Terrier Care

Because they are short-haired, American pitbull terriers do not need frequent washing of their coats. They can be bathed as needed.

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